Digital Marketing For SME
Objectives
This Digital Marketing for SMEs workshop will assist you in setting up your landing page, selecting the best keywords, writing effective ad copy, and tracking and optimizing the performance of your ads. Begin this workshop now to make the most of your ad budget and achieve your marketing goals.
Description
This course is designed for busy entrepreneurs who want to achieve fast results on the Internet. Each training module provides easy-to-follow instructions, guiding you to growth hack your business using digital marketing. You will learn to manage digital campaigns using the R.A.C.E model.
Expected Learning Outcomes
- Generate consistent, round-the-clock traffic to your website or landing page
- Create, develop, and optimize profitable Google AdWords campaigns
- Effectively advertise your products and services online
- Increase traffic and boost sales on your website
- Utilize conversion tracking to assess the effectiveness of your ad campaigns
- Implement remarketing strategies to bring back previous website visitors
- Monetize the vast potential of over 6 billion daily searches on Google
Targeted Participants
Who seek to expand an existing organization’s user or customer base or aim to integrate digital components into their current marketing skill set.
Expected Learning Outcomes
Introduction to Digital Marketing
Setting Up Your Landing Page
Search Engine Optimization
Social Media Marketing (Facebook)
Facebook Paid Ads
Google Paid Ads
Training Methodology/Approach
- Utilization of technical and subject matter experts
- Provision of relevant and concise course material tailored to each participantaracteristics and actions of your customers
- Inclusion of customized case studies and business simulations
- Extensive utilization of the internet throughout the course delivery
- Facilitation of group discussions using whiteboards and flip charts
Workshop Duration : 4 Days Digital Marketing for SMEs Course Modules
Module 1: Introduction to Digital Marketing
- Setting Your Goals
- Understanding Your Customer's Persona
- Planning Your Digital Marketing Campaign
- How To Retain and Automate The Sales Follow Up
Module 2: Setting up Your Landing Page
- What is WordPress
- Setting up Your First Landing Page
- Customising the Basic Layout
- Setting up Theme on WordPress
- Setting up Contact Form
Module 3: Search Engine Optimization
- Basic of SEO
- Show to Identify Keywords that Has Searches
- Comparing Your Competition
- Onpage Optimization
- Offpage Optimization
- Using Software for Keyword Search
Module 4: Social Media Marketing(FaceBook)
- What is Facebook Marketing
- How to Setup Page
- Understanding Types of Advertisement on Facebook
Module 5: Facebook Paid Ads
- Best Methods in Using FB Paid Ads
- Setting up and Optimizing a FB Campaign
Module 6: Google Paid Ads
- Understanding the Type of Google Paid Ads
- Setting up Your Google Ads Campaign
- Setting up Remarketing
