Digital Marketing Transformation

This course is tailored for busy entrepreneurs aiming to swiftly achieve online success. Each training module offers straightforward instructions to guide you in effectively growth hacking your business through digital marketing

Objectives

Guide business owners and marketers in utilizing essential marketing tools such as personal development, target market interviews, and buying center analysis to strategize for business growth. Equip business owners and marketers with analytical skills to comprehend successful strategies, pinpoint effective areas, and identify necessary adjustments.

Description

This course is crafted for busy entrepreneurs seeking rapid online results. Each module provides straightforward instructions to effectively guide you in growth hacking your business through digital marketing.

Expected Learning Outcomes

Generate higher-quality prospects efficiently
Streamline lead times and enhance lead nurturing
Maintain a balanced sales pipeline for consistency
Boost conversion rates through targeted approaches
Elevate your online brand with compelling, tailored content
Cultivate robust online relationships for client retention and referrals
Tailor content tone, style, and type to resonate with your audience
Optimize territory and pipeline analysis for strategic growth planning

Training Methodology Approach

Utilization of technical and subject matter experts
Relevant and concise course materials tailored to each participant
Customized case studies and business simulations
Extensive integration of the internet throughout course delivery
Group discussions facilitated
Utilization of whiteboards and flip charts

Targeted Participants

Who seek to expand an existing organization’s user or customer base or aim to integrate digital components into their current marketing skill set.

Expected Learning Outcomes

Introduction to Digital Marketing

Setting Up Your Landing Page

Search Engine Optimization

Social Media Marketing (Facebook)

Facebook Paid Ads

Google Paid Ads

Workshop Duration: 2-Day Training Course on Digital Marketing Transformation

Strategic Perspective: Campaign Planning

Companies that formulate a plan tend to achieve success, whether it’s through a business plan, marketing strategy, or digital strategy. Key elements include defining online marketing goals, objectives, and measurable KPIs. Crafting a comprehensive digital marketing plan is achievable and essential for success.

Analysis: Understanding Customer Insights and Target Audience

Your online marketplace analysis outlines how your campaign’s target audience engages with media:

Who purchases from you and why?
How do they discover you (e.g., via search engines, comparison or media sites)?
Besides you, who else do they buy from?
How can you expand your target audience?
Where else do your customers spend their time online?
This analysis will enable you to create detailed customer personas
You'll also uncover the motivations behind why customers buy from you and why they may not

Unlock the Power of Customer Insights: Understanding Your Target Audience

Our comprehensive online marketplace analysis provides valuable insights into the media consumption habits of your target audience, helping you understand:

How they discover your brand, whether through search engines, comparison sites, or media platforms
Their shopping habits and preferences, including other businesses they support
The online platforms and communities where your customers engage and spend their time
Develop a detailed customer persona profile, tailored to your business
Identify the motivations behind customer purchases and areas for improvement
Inform data-driven marketing strategies to boost customer engagement and loyal

Content Marketing: Content Reigns Supreme

When launching a campaign, it’s essential to have a captivating hook, theme, or core message that resonates with your audience and drives action.

Introducing New Products
Launching New Products
Brand Communication
Promotional Offers and Terms & Conditions
Developing Online Value Propositions
Encouraging Clicks
Viral Content
This will enable you to promptly recognize viral content and leverage it for your business.

Reach: Media Plan, Schedule, and Timeline

During this phase, we will evaluate decisions regarding three critical aspects of media investment: overall allocation across various media types, fluctuation in expenditure over time, and integration across media channels. Some of the media channels covered include:

Google Ads
SEO
PPC
Facebook Marketing
Remarketing
Email Marketing
Social Media Marketing
Additionally, you will gain the skills to:
Develop engaging content to connect with your audience
Discover creative and interactive methods to generate leads from your customers
Enhance your understanding of customer profiles through these online strategies

Customer Insights and Target Audience Analysis

Our online marketplace analysis outlines how our campaign’s target audience engages with me

Demographics of our current customers and their buying motivations
Methods of discovery, such as search engines, comparison sites, or media platforms
Competitor preferences and alternative buying sources
Strategies to expand and reach a broader audience
Additional online platforms frequented by our customer base
Ability to develop detailed customer persona profiles

Advanced Digital Marketing Strategies Integration

Enhance sales from existing contacts during the Reach and Act stages with:

Retargeting or Remarketing
Automated Email Marketing
Behavioral Retargeting
Brand Campaigns using AdWords & Remarketing
Website Personalization
Master advanced marketing strategies to elevate your digital marketing campaigns

Building Your Affiliate Team

Fostering sharing and continuous engagement throughout your campaign is crucial.

Incorporate Social Share Buttons
Express Gratitude to Sharers
Gather Reviews and Conduct Post-Sale Satisfaction Surveys
Establish an Affiliate Marketing Campaign
By implementing these strategies, you will develop a robust affiliate system and program

Training Approach:

Incorporation of technical and subject matter experts
Tailored, concise course materials for each participant
Customized case studies and business simulations
Extensive utilization of the internet throughout course delivery
Facilitated group discussions
Utilization of whiteboards and flip charts

Digital Marketing Transformation

Objectives

Description

Expected Learning Outcomes

Training Methodology Approach

Targeted Participants

Expected Learning Outcomes

Introduction to Digital Marketing

Setting Up Your Landing Page

Search Engine Optimization

Social Media Marketing (Facebook)

Facebook Paid Ads

Google Paid Ads

Workshop Duration: 2-Day Training Course on Digital Marketing Transformation

Strategic Perspective: Campaign Planning

Analysis: Understanding Customer Insights and Target Audience

Unlock the Power of Customer Insights: Understanding Your Target Audience

Content Marketing: Content Reigns Supreme

Reach: Media Plan, Schedule, and Timeline

Customer Insights and Target Audience Analysis

Advanced Digital Marketing Strategies Integration

Building Your Affiliate Team

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